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[ BUSINESS OF SPORTS ]
[ LIVING IN LOS ANGELES ]
wilderness areas, high- and low-desert national parks, and miles and miles of seashore.
RENTING VERSUS OWNING
SPECIALIZED PUBLICATION DESIGN LOS ANGELES CHAMBER OF COMMERCE
Los AngeLes Business 2013 Los AngeLes AreA ChAmBer of CommerCe 125th AnniversAry
Withawinningtraditionandahistoryofchampionshipsunderitsbelt,theLosAngeles sportseconomycontinuestoproveyoujustcan’tbeatL.A.! q STORYBYJIMFARBER
SAN GABRIEL VALLEY Like most areas in the CREATIVE INDUSTRIES
Annual Magazine, Business Directory & Relocation Guide of the Los Angeles Area Chamber of Commerce
LA Chamber of Commerce Cover1.indd 1
4/1/13
12:57 PM
THE CITY OF CHAMP BONS
Almond Tree in Antelope Valley
EAT L.A.! BEAT L.A.! BEAT L.A.! BEAT
ELEVATION
400 FT. ABOVE SEA LEVEL
P O P U L A T I O N
2 MILLION
MEDIAN TOURISMHOUSING
1
2012 Stanley Cup Champion
Los Angeles Kings celebrate L.A.! It’s the chant you hear so o en when at center ice with the most
prized trophy in all of sports the Dodgers, the Lakers, the Clippers, or
the Kings are playing on the road. It’s a chant which makes those of us who live in this great sports city proud (although it’s not meant to).
“When I hear people chanting ‘Beat L.A.,’ I smile. It’s a badge of honor,” says long time sports attorney/executive and Los Angeles Area Cham- ber of Commerce Board Chair Alan Rothenberg. “ ey’re jealous of what we’ve got: the lifestyle, the weather, our incredible winning record and we’ve got Jack Nicholson sitting in the front row!”
Of all the industries that drive the Los Angeles economy, sports is the most unique. Not only do our professional and college sports programs gener- ate an enormous source of income, which reached a pre-recession high of $5.124 billion in 2007 (accord- ing to a study conducted by the Los Angeles Sports Council), they create and maintain thousands of jobs and attract vast numbers of visitors to the City.
Not surprisingly, the total amount of gener- ated revenue from sports saw a decline during the years of the recession, as was re ected in the Coun- cil’s subsequent report for 2009. But according to David Simon, president of the Los Angeles Sports Council, “We expect to see that number increase signi cantly when the upcoming survey is com- pleted for 2012. You cannot quantify the psycho- logical impact of sports, but you can measure its economic e ect and our studies have shown con- sistently that sports are a growth industry, even in tough economic times,” says Simon.
Obviously, the role sports play, as an economic engine for L.A., is critically important. But for the fan what really matters is the way professional sports and great college rivalries ignite a spirited rallying cry for the community. When the Lakers are battling the Clippers for top spot in the NBA Western Conference Paci c division, when the Kings are skating for the Stanley Cup, the Galaxy is shooting for the MLS cup, the Dodgers are batting
lachamber.com I LOS ANGELES AREA CHAMBER OF COMMERCE I 27
sly
maBrkIeLt. PLluIsO, thNe Valley is
18 I LOS ANGELES AREA CHAMBER OF COMMERCE I lachamber.com
L.A.’S ECONOMIC VITAL SIGNS
LEADING INDUSTRIES
MEASURED BY 2010 EMPLOYMENT,
THE LEADING INDUSTRY CLUSTERS ARE:
2COMMERICAL SERVICES
ANTELOPE VALLEY
ELEVATION
2,500 TO 3,975 FT. ABOVE SEA LEVEL
POPULATION
500,000, EXPECTED TO EXCEED
1 MILLION BY 2020
1 4 E N T E R T A I N M EU N N T I T P R I C E
nits
MEDIAN HEALTH
REAL ESTATE,
direhcatvaendsuinrdgierdecitnjoPbassinadtheena. Wchretahtievrereecnotnionmgyor buying,
( 2 0 1 1 t O h t i s e R me p o a r r t o k n e t t h e a C v r e e a r t a i v g e e E c v o n a o l mu y e s of the Los Angeles Region)
range from La Canada
Flintridge and San Marino
3
HOSPITALITY & TOURISM
and crisp, colorful autumns.
AVERAGE TEMP: 61˚ EXTREME TEMPS: 2˚/110˚
a y e a r . S i n c e t h e e c o n o m i c downturn, once lucrative markets have dropped
in value enough to make buying a home a bargain.
HOME
Orange County by creative industries
BUYING 5 EXAMPLE
CONSTRUCTION A 3,5&6D0E-VsqELuOaPrMe-EfNoTot,
f o u r - b e d r o o m , t h r e e - b a t h
Palmdale home built in
Just east of downtown, headthcoisun4t0,0b-ustqaucacroeu-nmt ile area for 3e5n%comf apnansusaelsv3is1itcoirties and
an
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ToIn nityNandBeyond q STORYBYJIMFARBER
o event in recent history has united the community of Los Angeles the way the soaring arrival and street-by-street odyssey of the space shuttle Endeavour
did. Its stunning  y-bys over the City had hun- dreds of thousands of people looking skyward.  en as Endeavour inched its way along the streets of L.A., from its hangar at LAX to its new home at the California Science Center, it was greeted by throngs of cheering spectators who stood for hours in order to share this unique moment.
“It was an amazing event that was seen around the world,” recalls Je rey Rudolph, president and CEO of the California Science Center. “Los Angeles has had some wonderful events, but this one was o  the chart. Now Endeavour’s mission is to inspire new generations of scientists, engineers and explorers.”
In addition to inspiring the young, Endeavour and its related exhibition devoted to the history of the Space Shuttle program, is expected to become L.A.’s most popular new tourist attraction.
An airplane is seen taking off as space shuttle Endeavour is secured to the Over Land Transporter (OLT) in the early morning hours of Saturday, Sept. 22, 2012, at
Los Angeles International Airport.
es average annual precipita-
tion. Cool winters, hot, dry
summers, blustery spring
Cultural tourists$r5e5p8r,9e7s8ent 20% of the visitor
regionalojnobpsuabrelicinscerrevaitcivees.inOdunstrhies other hand, transit-oriented residential development
UNIT PRICE
congestion and the impact
region, the bad economy and rising energy costs have
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26 I LOS ANGELES AREA CHAMBER OF COMMERCE I lachamber.com
16 I LOS ANGELES AREA CHAMBER OF COMMERCE I lachamber.com lachamber.com I LOS ANGELES AREA CHAMBER OF COMMERCE I 39
As the largest and most in uential business association in Los Angeles County, the Los Angeles Area Chamber of Commerce is the voice of business in L.A. The 2013 Business Magazine and Directory was a collaboration between Chamber Marketing Partners (chambermarketingpartners.com) and Robbie Destocki. Creative Direction, Publication Layout & Design by Robbie Destocki.
1.805.276.6801 robbiedestocki.com
LTIVING IN LOS ANGELES he Los Angeles area’s neighborhoods are as diverse as its population. From the hiking trails and rolling hills of the San Gabriel Valley to the hustle-and-bustle of Hollywood, there’s a home suited to every lifestyle and business. If you are a recent transplant or are planning to relocate, thisbriefoverviewwillhelpoutlinevariousSouthernCaliforniacommunities. Forup-to-date
information on median home prices and commercial real estate, visit red n.com or loopnet.com.
38 I LOS ANGELES AREA CHAMBER OF COMMERCE I lachamber.com
INTERNATIONAL TRADE
THE CUSTOMS DISTRICT: Home to the ports of Los Angeles and Long Beach, Port Hueneme and Los Angeles International Airport
20,000
ahead
f u r n i s h e d / u o nf f Gu Er On Ri s Gh I eA d. ,
57 freeways a ord a 30-min- u t e t o t w o - h o u r d r i v e t o l a k e s , rivers, mountain resorts,
HOUSING
SERVICES
 ve unincorporated commu-
$370,575
n i t i e s – i n c l u d i n g B u r b a n k ,
With a 60-minute freeway or
2003 sells for $258,000.
Van Nuys, Sherman Oaks,
HOUSING
POPULATION
Canoga Park and Sylmar –
rail line commute to metro- NpoElitWan L&os EAnXgeIlSesT, AInNteGlope HVaOlleMy oE eSrsAanLaE oSrdable
from the foothills of the San HOME OR Gabriel Mountains to historic
($1,250,000 and $1,200,750 respectively) to Pomona and Baldwin Park ($375,000 and $380,000 respectively).
(DataQuick Information Systems)
RENTING EXAMPLE
P
housing alternative to high-
160,000
dale, have evolved into urban
job centers with business and
0
industrial parks, shopping
centers, a regional mall and
A typical two-bedroom, two-
er-priced real estate to the 1s4o0u,0t0h0 .  e nearby Edwards 1A20i,r00F0orce Base and several 1a0e0r,0o0s0pace-related companies a8l0s,o00b0 olster the local econo- m6 0 y , 0 . 0 T 0 w o o f t h e a r e a s l a r g e s t c4i0t,i0e0s0, Lancaster and Palm-
lley is now mostly ur- ban and suburban and home to the likes of CBS Studio
rapidly expanding medical
Looking into the San Gabriel Mountain wilderness, with the San Gabriel Valley in the distance
#2 #6
and hospital facilities.
RENTING VERSUS OWNING
renting a home has proved
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busiest in the world
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largest state lease. Ameninittihees inactilound,e
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walk-in closjuestst,baeihrincdondi- tioning, ceilMinICgHfaIGnA, Ndish-
washer, disposal, full kitchen,
patio/balco(n20y1,0wCeansshuse,r/dryer U.S.Census Bureau) hookup, covered parking/
garage,  tness center, gated, cable and a $500 pet deposit. Pest control, sewer, trash and water included in the rent.
WEATHER
AND
For much of the last decade, CLIMATE C
HINA
Department, Labor Market Information Division)
M
saving thousands of dollars low humidity and four iInSchL-.A.’S LARGEST
THE VALUE OF TWO WAY TRADE (LAEDC)
TRADE PARTNER
AR
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The County’s bath, 964-sqpuopaurela-tfioont apart-
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IN NATION
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ment rents wfooru$ld82m9aakemonth b a s e d o n a s i t i x t h - e o Nr I 1 N 2 T - Hm o n t h
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HOME BUYING EXAMPLE
T
8
MEN
spending – nearly $5
billion each year. (LAEDC)
asadena and San Gabriel. People in L.A. CountyOnce primarily agricultural,
LARGEST
one-half-bath, 2,928-square- foot Spanish-style 1927 hacienda overlooking the
S a n G a b r i e l C o u n t r y C l u b sold “as is” for $840,000.
Warner Bros. It’s also running
POPULATION
out of space. But the I-60 and
UNEMPLOYMENT
#9
Walt Disney Company aAnsdof DecemberA201f2o(uCarl-ifborenida rEomoplmoym, etnwt Doe-vaelnopdm-ent
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